Millions of video clips were uploaded in 2006. Also with the spread of broadband Internet connection, video clips have become very famous online. Video clips is the word used for any short video clips, oftenly less than the length of typical television shows.
The popularity of online video clips continued to develop very fast. Its popularity became a 'clip culture'. It is similar to the 'lean-back' experience of watching conventional movies, usually less than 15 minutes. Clip culture began in 2005 when websites such as YouTube, Google Video and Yahoo! Video let video clips uploading.
There were numerous kinds of videos uploaded such as free funny videos, odd videos, prodigy performance videos and journalism videos. Common sources for these video clips are news, movies, music video and homemade videos.
Online video advertising also became a powerful platform to deliver an effective message to their potential clients. MAGNA estimated that money spent on online video advertisement reached around US$700 million in 2008. Since businesses want to budget their advertising costs, online video advertising still warrants to positive results-driven delivery platform.
Moreover, video uploading sites became a venue for amateurs to highlight their skills. According to the report of The Economist in May 2006, 90% of Youtube video clips came from young amateurs such as the two popular Chinese students Huang Yixin and Wei Wei (Back Dorm Boys) who showcased their talent by lip-synching a song of the Backstreet Boys. After uploading their funny video clip on Youtube, many TV networks have asked them to be their guests. They even got a contract from a media company in Beijing to lip-sync some famous songs.
In addition to showcasing talents, online video clips became a perfect venue for citizen journalism. Like in the December 2004 Indian Ocean earthquake, many ordinary citizens became instant news reporters of the disaster.
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