Women's Boots' Designers

A lot of designers of women's boots don't necessarily look to create boots for their public. I notice that the simple neat lines of the Jimmy Choo boot make it impossible to keep in stock. The only manner to justify why the primitive looking petite typical Ugg Australia boot can be hard to obtain in many women's sizes must be its unencumbered look which deeply appeals to most women. You always see it isn't the flamboyant boot designs that are bought by the masses. Those are available in all sizes at every internet boot dealer. It is the basic designs which pass away so fast. So why do boot manufacturers continue to offer the public so many styles bombarded with belts, fringe, odd toes, little pieces of fur, or buckles? Why detract from a perfectly good boot by killing the style? Do these styles actually sell? Well I believe I learned the truth in a round about way.

I used to work for a surf-clothing manufacturer. Even though we didn't make boots, the experience made me comprehend the reasons of why some items sell quickly and others do not.

One reason I feel this happens is due to ego. Most artists have this characteristic and designers of boots, shoes and apparel aren't any different. Particularly in the pricey posh women's boots. Boot designers akin to most creative people merely want to do what they want to do without any thought to the business side of things. It's about their art and being unique. It's about beating themselves season after season. It is not concerning what the public likes unless the designer loses his job for being out of touch with what the customer desires.

It's an old dispute between artists and business people. For a fine example of what often happens when business and art collide, take a look at Christian Audigier. He mainly designed ostentacious apparel, shoes and fashion boots for his friends and audiences. Each 6 months he tried to best his previous line with something more wild and crazy. Then when his brand would hit a design the public fell in love with, he would stop producing it because he got tired of designing it.

So although ego is one main reason in many situations, the remainder is due to merchandising, and retail store buying. The general idea for boot and shoe manufacturers is to get as many styles out on the shelf that they can. They want to offer many looks to hopefully put more merchandise in retail outlets. Designers are just designing as much stuff as they can to see what sticks. But ultimately the store buyers will select what they feel their customers will buy and they supply those designs. The funny thing is nobody really knows what will end up selling. Buyers think they understand but mostly they guess. So if the retail buyers guess wrong, those styles sit on the racks. Hence a lot of unpopular women's boots are still available or in a little while going for a reduced price.

So from all this we are able to infer that while ego may have a minor part in the rationale why many simple women's boots are not available on the market, most of the reason lies in marketing, and advertising practices of boot designers as well as the buying decisions made by retail outlet buyers.